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DESIGN creative with a blend of hard & soft thinking.

"If you can't measure it, you can't improve it." 

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Strategic Brand Management guiding the overall direction of the brand. 

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Creative intrinsically linked to the brand DNA. 

 

Applying  KPIs to measure and improve brand value through content that resonates and engages. 

 

CREATE with consistency. 
With consistent through-lines we build trust.

Trust, a baseline in beginning a friendship.

With great friends comes love.

 Key ingredients in the journey from brand to lovemark*.
 
*The term lovemark coined by Kevin Roberts Saatchi & Saatchi, so not to be confused with the hickey ; )  

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RESONATE with your audience.

through creative content that  infuses imagination & ingenuity consistent with the brands DNA

 

EVOLVE.

You don't have to grow to be great, but you do have to evolve. 

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Challenge convention,

build a better future

through mindful design.

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#WearYourAdventures

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Weblink to a free e-zine with the concept, layout,  design, editorial & copy created by yours truly ; )

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© 2020 by Jamie Richards

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