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DESIGN creative with a blend of hard & soft thinking.
"If you can't measure it, you can't improve it."
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Strategic Brand Management guiding the overall direction of the brand.
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Creative intrinsically linked to the brand DNA.
Applying KPIs to measure and improve brand value through content that resonates and engages.
CREATE with consistency.
With consistent through-lines we build trust.
Trust, a baseline in beginning a friendship.
With great friends comes love.
Key ingredients in the journey from brand to lovemark*.
*The term lovemark coined by Kevin Roberts Saatchi & Saatchi, so not to be confused with the hickey ; )
RESONATE with your audience.
through creative content that infuses imagination & ingenuity consistent with the brands DNA
EVOLVE.
You don't have to grow to be great, but you do have to evolve.
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Challenge convention,
build a better future
through mindful design.
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#WearYourAdventures
Weblink to a free e-zine with the concept, layout, design, editorial & copy created by yours truly ; )
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