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DESIGN creative with a blend of hard & soft thinking.
"If you can't measure it, you can't improve it."
Strategic Brand Management guiding the overall direction of the brand.
Creative intrinsically linked to the brand DNA.
Applying KPIs to measure and improve brand value through content that resonates and engages.
CREATE with consistency.
With consistent through-lines we build trust.
Trust, a baseline in beginning a friendship.
With great friends comes love.
Key ingredients in the journey from brand to lovemark*.
*The term lovemark coined by Kevin Roberts Saatchi & Saatchi, so not to be confused with the hickey ; )
RESONATE with your audience.
through creative content that infuses imagination & ingenuity consistent with the brands DNA
EVOLVE.
You don't have to grow to be great, but you do have to evolve.
Challenge convention,
build a better future
through mindful design.
#WearYourAdventures
Weblink to a free e-zine with the concept, layout, design, editorial & copy created by yours truly ; )
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