Inspired by life in the outdoors from the ocean to the mountains, including the odd concrete jungle in between. The sourcing, design/ development, sales & marketing of apparel & accessories has been an ongoing journey that sees the lines between work and play blur.

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With necessity being the mother of invention, the apparel and accessories I have been involved in developing over the past 20 years have been designed to further enhance the user experience through a blending of high quality, functional materials/trims and mindful product design. 

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With the apparel and accessories I have played a lead role in developing being worn/ used  in some of the world's harshest environments a solid endorsement as to the quality/function proposition that forms the core of my design mantra. 

Beginning work in the apparel industry performing a sourcing / quality control role for an international surfwear company late 1999 since that time a love of the industry, combined with my bent for art and design has seen me build a skillset that is applicable and transferable to a wide variety of roles spanning a number of industries. 

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The latest chapter in my working life focusing on conceptualisation, end to end design and development of an eco-savvy branded apparel company that distills my past experiences in

sourcing, product design/development and strategic brand management into a refined offering aimed at realising a more holistic and sustainable future.

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  ... and then along came Covid-19 : ( 

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The impacts that Covid-19 is having on businesses can perhaps be likened to being in the path of a tornado. You can be in the path and smashed by its impact, or be right next to the tornado's path and left largely unaffected? The randomness of it all not planned for pre-covid, so looking to apply lessons learnt to Manage the Damage ; )

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As a result I'm currently putting my diverse skill set to good use and as with many individuals/ businesses pivoting to adapt to the current situation. 

In addition to taking time to get some major renovations done on the house, I've been designing websites, shooting video, designing new product, working on marketing strategy, and have even started a diploma in Architectural Technology ...

It's not all work though and in conjunction with the rollercoaster ride that is the Covid-19 pandemic I've been lucky enough to get outdoors and enjoy the La Niña summer, the colours of Autumn and time spent with my extended whanau ... 

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So weathering the storm that is Covid-19 keeping me busy and on the look out for new and exciting work opportunities. 

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The transferrable skills I have developed and put to good use including, but not limited to ;

Get in Touch 

I love meeting people, and collaborating on projects, so reach out for a chat, we can talk about your project, and see how together we can take it to the next level.