Inspired by life in the outdoors from the ocean to the mountains, including the odd concrete jungle in between. The sourcing, design/ development, sales & marketing of apparel & accessories has been an ongoing journey that sees the lines between work and play blur.

With necessity being the mother of invention, the apparel and accessories I have been involved in developing over the past 20 years have been designed to further enhance the user experience through a blending of high quality, functional materials/trims and mindful product design. 

With the apparel and accessories I have played a lead role in developing being worn/ used  in some of the world's harshest environments a solid endorsement as to the quality/function proposition that forms the core of my design mantra. 
 
Leaving a marketing role to begin work in the apparel industry performing a sourcing / quality control role for an international surfwear company late 1999, and since that time my love of the industry, combined with a passion for art and design has seen me expand my skillset to include graphic design and content creation, strategic brand management, sales & marketing and more ...With these core competencies applicable and transferable to a wide variety of roles spanning a number of industries. 

The latest chapter in my working life was focused on conceptualisation, end to end design and development of an eco-savvy branded apparel company. A project that distilled my past experiences in sourcing, product design/development, the creation of brand collateral and strategic brand management into a refined offering aimed at realising a more holistic and sustainable future.

  ... and then along came Covid-19 : ( 

The impacts that Covid-19 is having on businesses can perhaps be likened to being in the path of a tornado. You can be in the path and smashed by its impact, or be placed right next to the tornado's path, viewing the damage and left largely unaffected? The randomness of it all not planned for pre-covid, so looking to apply lessons learnt to Manage the Damage moving forward ; )

As a result I'm currently putting my diverse skill set to good use and as with many individuals/ businesses pivoting (more like a pirouette) to adapt to the current situation. 
 
In addition to taking time to get some major renovations done on the house, I've been designing websites, shooting video, designing new product, working on marketing strategy, undertaken study to complete a diploma in Architectural Technology ....  All this whilst searching for a full time role that puts my wider skill set to good use : )  
 
It's not all work though and in conjunction with the rollercoaster ride that is the Covid-19 pandemic I've been lucky enough to balance my work load  with time spent in the outdoors, enjoying the colours of Autumn, a Southern winter, La Nina summer heat and time spent with my extended whanau ... 

So weathering the storm that is the Covid-19 pandemic, keeping me busy and on the look out for new and exciting work opportunities. 

The transferrable skills I have developed, including but not limited to ;